WordPress is one of the most popular content management systems present in the market. More than 35% of websites in the market are powered by WordPress. However, to keep up with the changing digital market demands it is critical for WordPress experts to stay updated with the market movements. The best way to do this is by learning about the latest WordPress development trends currently followed in the market. Such trends can be easily included in your website by choosing reliable WordPress development services.

WordPress Development Which is in Trend

Some of the top WordPress development trends that you will see getting on top in 2023 are:

  • Artificial Intelligence

Artificial Intelligence is not a new technology. However, its usage along with WordPress will gain mileage in 2023. Artificial Intelligence is one of the greatest technology players present in the digital world for a long time now. Over the years, it has matured and today every kind of website around the world can leverage its capabilities for its benefit. You will be able to empower your website with better and enhanced functionalities when you use Artificial Intelligence. Some of the AI-based new functionalities that you can get access to through reliable WordPress development services are:

    • Track consumer behaviour for better marketing campaigns.
    • You can automate and turn daily processes more efficiently.
    • Get valuable insights from website analytics.
  • Integrating Chatbot

Over the years chatbots have evolved at an exponential rate. The changes in technology have turned it to be more user-centric and user-friendly. For online businesses, having conversational interfaces for users to connect with is beneficial. With time, chatbots have advanced and now they offer more human-like interactions -thanks to the role of AI! When we talk about the trends in 2023, the role of chatbots in WordPress development is justifying.

When you hire a good WordPress development company you will be able to accomplish the following tasks by investing in chatbots:

    • Get new leads
    • Get more requests for assistance
    • Improve the user experience
    • Learn more about user behaviours
    • Be accessible to the customers 24*7
    • Automate customer service arena
    • Easily connect with customers by answering frequently asked questions
  • Using WordPress for E-commerce Development

The need to have eCommerce capabilities for your business website is becoming necessary with each passing day. This means now you can turn your WordPress site into an eCommerce site using the WooCommerce plugin. WooCommerce enhances the use of WordPress sites by adding features like inventory management, payment gateways, and marketing features. Today more than 70 million eCommerce sites in the digital market are powered by WooCommerce.

Also, read our post on Benefits of WordPress to develop Web Application

  • A Rise in the Popularity of Drag-And-Drop Page Builders

We all may agree to the fact that professionally built websites with all needed functionalities and customizations always work better. Still, when it comes to beginners, Drag and Drop builders can work fine to build websites without having to write codes.

The use of WordPress will see a surge in 2023 and beyond with the effective use of Drag and Drop builder for website building. When you use this website builder, you can simply drag and drop required modules, boxes, or functionalities into the preferred website layout while saving all the effort and time. However, when you join hands with a good WordPress development company you will be able to carry out the right customizations to the project as well as track the development process in real time.

  • Voice Search Technology

WordPress websites have always followed the SEO best practices to stay high on search engines like Google. It made sure all the content was SEO-friendly right from the beginning. Now, this whole scene is changing as more and more people are using the voice-assistant functionality to make searches on the internet.

One of the main reasons for the growing popularity of voice search is that people find it convenient and time-efficient as they have to speak rather than type everything.

  • AR (Augmented Reality) & VR (Virtual Reality)

If we talk about 2023, augmented reality and virtual reality together have a huge potential to take WordPress development ahead. Individually, both technologies have the power to be game-changers and when combined with WordPress, will work differently in the digital space.

Today many big companies in the market are making use of these technologies to deliver a better user experience. Say, for example, Jeep is making use of augmented reality to let the customers know how the car looks from outside and inside. This clearly nullifies the need to actually visit the showroom to check the car for yourself.

If you plan to integrate AR or VR with WordPress, you will need to choose the right WordPress development services to get the work done neatly.

Related: Why Build Your Business Website on WordPress?

  • Progressive Web Application

People keep browsing products or services over the internet as they find them comfortable. Still, downloading the right app may seem difficult at times. In such situations, Progressive Web Apps may come in handy as you don’t have to download them on your devices. PWAs are software solutions that have been developed by using technologies like HTML and CSS along with others.

There are some advantages of building a PWA and they are:

    • Higher protection level
    • Better user experience
    • Improved loading speed
    • Improved adaptability
  • Blockchain Technology

When you come up with an eCommerce store or say a WordPress site then you want to choose the right payment gateway if you are accepting payments from different geographical locations. Your online store may experience issues with accepting payments from different territories when you have a worldwide audience at your disposal. Now, this issue can turn away many prospects from specific locations if not resolved on time.

Using blockchain technology can do good as many companies out there are now accepting cryptocurrencies. With WordPress, now you can easily cater to the needs of the wider customer base as your business will be able to accept payments using a blockchain-based cryptocurrency acceptance plugin. This can be beneficial especially when you are having a multinational WordPress-based business.

Blockchain offers WordPress solutions with some benefits and they are:

    • Content optimization
    • Quick Payment
    • Advanced security
    • Reliable feedback
    • Data storage
  • Large Businesses Making the Jump to WordPress

Today WordPress has turned out to be an effective content management system from a mere platform for blogging. More businesses are now turning towards WordPress to enhance their business website. The role of hiring a WordPress development company to build WordPress solutions has increased now like never before.

The Decision is Yours

So here we are with the top trends in WordPress development. The list has been compiled by keeping an eye for industry demands and learning from tech enthusiasts and industry experts. Whether you are planning to get started or already have a business running on WordPress, checking out these trends can prove beneficial to take your business ahead and running.